Welcome to the 72-Hour 0 to 100 email marketing challenge!
Well, since you're signing up a little late, it's less than 72 hours for you, but that's okay! Let me get you caught up. The first set of instructions already went out to participants today and they are really simple, so I've included them here for you below so you don't have to worry about falling behind. 🙂
Before we get going, a couple of important things to mention first:
When building an email list, it's important that you hone in on a target audience around a certain topic of interest. If you have no idea what to begin with, that's okay, because I've put together a short quick-start pre-challenge guide for you to help you through the topic and niche selection process. Click the link below to download the guide to your computer:
(or right click the link above and “save-as” to your computer)
Read through this guide before you follow the instructions below…
Okay, one more thing…
The entire goal of this challenge is to help you through the beginning stages of building your email list, specifically to help you get to 100 emails by the end of our 72-hours together.
Your email list can become one of the most important assets in your business. Yes, it can eventually help you sell your products and goods, but most important, it'll allow you to instantly build a relationship with real people who have given you the signal that they are interested in you and what you have to say.
Your list can help you learn what pieces of content to create, what products to build, frustrations they are having, success stories they've had because of you, and much more.
To sum it all up, your subscribers can help you take the guesswork out of the work you're doing to build your brand, blog and business.
Your Step-by-Step Instructions for Day #1
Before I share this process with you, I'd like to say one more thing:
This isn't going to be the most sexy, mind-blowing process you have even seen, because it shouldn't be. When starting anything, the trick to get moving is to start simple. This process is very simple, and I promise you that it works if you take the time to actually implement it.
You may read the instructions below and be tempted to write it off because it seems so simple, but I want to challenge you to push past that resistance in this challenge.
I've witnessed these same instructions given live on a webinar, and saw people go from 0 to 100 contacts within just a couple of hours, so I know this works. And now, those people have thousands of subscribers, but only because they started simple.
Let's get started…
Take out a piece of paper and write down the names of 10 people you know in real life who might be interested in the topic of your blog or business.
Don't overthink this process. These can be friends, family members, co-workers, neighbors, people who go to the same gym or to a community group like a church or other local clubs. The only requirement is that there's a chance they're interested in what you will write (or podcast or make videos) about.
Write an email to these 10 people (if you don't have their email address, you can use text message, Facebook message, SnapChat, or whatever other form of 1-to-1 communication that is normal for the context of your relationship).
Here's what the message should say. Again, it's simple, and make sure you replace (NAME) with the name of that person:
I'm starting a new site (or I have a site) teaching people __________________. Would you be interested in learning more about that?
You can obviously add more personalization and use your own voice if you'd like, but that's the only ask:
“Would you be interested in learning more about that?”
You're not asking people to “sign up for an email list” because most people won't even know what that means. At this stage, you just want to know if they want to learn more, that's it.
Wait for their reply.
If they reply no, politely thank them for considering it.
If they reply yes, see Step Four.
Once someone replies with a YES, they've given you the okay that they're interested in hearing more from you!
If they replied via email, take note of what their email address is. You can enter it into a spreadsheet or simply write it down for now. Later, we'll be putting these contacts into an email software, but don't worry about that for now.
If you've communicated via something other than email, reply with something like:
That's great! Let me know what your email address is so I can stay in contact with you about this.
Congratulations! You've just collected your first set of contacts for your email list!
So go ahead and send out those messages, and remember – we're not going for 100 on day one (although some of you may see this working and reach out to more than 10 people, which is totally okay!), but even just one person who says yes can make a big difference at the start.
This is also a great exercise because it trains us right from the beginning to treat our subscribers as real people. Not numbers, not a list, but actual human beings on the other end. When you treat your email list like that, you will find much more success down the road.
Cheers, and best of luck! You got this, and look out for tomorrow's postl with your next set of instructions.